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Business Challenge Summer Course in Oxford Ages 16-18

Oxford Summer School 2019
Also in Cambridge | London

Part of the BROADENING HORIZONS Programme


Study Business with our Oxford Summer School 2019. A summer course designed for students aged 16-18 with a keen interest in business and entrepreneurship.

2 or 4 weeks | Available July - August 2019

  • Residential in historic buildings in Oxford
  • An inspiring business summer course taught by experts.
  • Combine this course with other options - tailor your programme
  • A truly international environment - over 135 nationalities in 2018

Course Summary

Our dynamic Business Challenge workshop has been designed to get students thinking about what makes a good business strategy, as they start up their own entrepreneurial brainchild and test it against the practical realities of business management. Students are divided into groups for the challenge, and must negotiate real-life obstacles such as marketing, budgeting, and the importance of leadership and teamwork in a business context. Within this context students are encouraged to be innovative and consider their own role in the launching of a hypothetical new product.

Students have the opportunity to develop any idea of their group’s choice, in order to exercise their creativity to the full. Each group will be expected to present some detailed written work, which will be produced collaboratively, and make a formal presentation to the judges and other students. This reflects the skillset required of entrepreneurs in real life and helps students improve their own approach to management and enterprise. Students can expect to increase their confidence in themselves and in their ideas as their presentation and sales skills are honed.

Putting it into practice

Each group will be expected to present a brief in which they describe their product, outline their mission statement and corporate objectives, present a marketing audit consisting of their own primary and secondary research, outline their marketing objectives and marketing strategy as well as how much finance they require. The workshops will use a variety of visual, auditory and kinaesthetic activities, tasks and skills to help all learners participate effectively. The main aim of the workshop is to consolidate their class-based learning and encourage students to be business leaders – creative, innovative and team-spirited.

What will you get out of the Business Challenge Summer Course?

Over the course of the workshop, students have the opportunity to extend their skills and understanding through written and non-written tasks and through group work activities. They learn how to make an effective and persuasive presentation, consider the opportunities and challenges involved in the business of developing and innovating new products or technologies, consider the most effective strategies to market, advertise and finance such products, and learn about what has made some business pitches so much more profitable and successful than others. They will also learn specific skills such as how to conduct market research to better understand the sources of demand for a product or how a product might need to be modified.

The Broadening Horizons Programme

This subject is part of the Broadening Horizons course at Oxford Royale Summer Schools’s Oxford summer school.

The Broadening Horizons course, for students aged 16 to 18, is suitable both for those who are trying to decide what to pursue in further education, and for those who simply want to learn about a variety of interesting subjects - 30+ study options are available!

Students choose two morning classes and one afternoon workshop to provide a diverse and stimulating curriculum that is tailored to their needs, allowing them to pursue areas of interest or try out something new. Students studying Broadening Horizons in Oxford get the chance to live and learn in a college of the University of Oxford or in our 17th-century manor house, Yarnton Manor.

Learn more about and apply for the Broadening Horizons Programme in Oxford

Expectations and Pre-requisites

No previous formal study of the subject will be assumed, except that which students might have acquired in their other options on the Broadening Horizons programme – however, students do not have to study other Business related course in order to participate in the Business Challenge workshop.

Choose your options and apply for Broadening Horizons

The Broadening Horizons programme - our flagship Oxford summer course - allows you to combine different subject options to enable a flexible, tailored programme that best suits your academic needs

To view other options, select your choice of options and apply, please visit the main Broadening Horizons Programme page

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