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Students on this course will consider the crossover between traditional and digital marketing, learning how online marketing techniques can complement offline marketing campaigns. This theory will be supported with reference to well-known examples; for instance, certain big supermarket Christmas television adverts and the social media campaigns that support them.
Students will spend part of this course developing an understanding of marketing strategy and how to plan effective market research, including how to segment groups of people into appropriate target audiences. Classes will also examine the psychology behind marketing and what makes people buy, teaching students an overview of the consumer decision-making process, which every marketer must understand in order to plan an effective campaign.
Throughout the course, students will have the chance to analyse a number of famous marketing campaigns, learning about how such campaigns are put together and debating what it is that makes them successful. They will also critically evaluate the Conventional and Digital Marketing strategies and campaigns of an organisation making such recommendations.
In addition to expanding their knowledge of marketing, the course will prove a valuable grounding in a subject that will be of relevance to numerous job opportunities in the future. As well as providing useful knowledge and experience for students’ CVs, this course will also teach a range of transferable skills, such as analytical and research skills and the ability to work effectively with others. Students who are considering a future career in marketing will have the opportunity to quiz our knowledgeable teachers on how to maximise their chances of successfully securing a job in this fascinating field.
This subject is part of the Broadening Horizons course at Oxford Royale Summer Schools’s Oxford summer school.
The Broadening Horizons course, for students aged 16 to 18, is suitable both for those who are trying to decide what to pursue in further education, and for those who simply want to learn about a variety of interesting subjects - 30+ study options are available!
Students choose two morning classes and one afternoon workshop to provide a diverse and stimulating curriculum that is tailored to their needs, allowing them to pursue areas of interest or try out something new. Students studying Broadening Horizons in Oxford get the chance to live and learn in a college of the University of Oxford or in our 17th-century manor house, Yarnton Manor.
No prior knowledge is expected for this course, though students are welcome to come prepared with some examples of recent marketing campaigns that have caught their eye.
The Broadening Horizons programme - our flagship Oxford summer course - allows you to combine different subject options to enable a flexible, tailored programme that best suits your academic needs
To view other options, select your choice of options and apply, please visit the main Broadening Horizons Programme page
With the Broadening Horizons Programme you also get:
What our students have to say
Read how Sara has returned year on year, experiencing different summer courses in Oxford and Cambridge.Read Sara's story
Read how Mifta's experience with us introduced her to lifelong friends from across the world.Read Mifta's story
An aspiring cinematographer, Rebecca joined us at the ISC for our Future Filmmakers Gap Year Programme.Read Rebecca's story
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Oxford Royale Academy is a part of Oxford Programs Limited, UK company number 6045196. The company contracts with institutions including Oxford University for the use of their facilities and also contracts with tutors from those institutions but does not operate under the aegis of Oxford University.